Certified High Performance Coaching for Dog Trainer's

 High-Performance Coaching to get you to the next level

Hey, I'm Duke, a Certified High-Performance Coach™ and owner of Unleashed Potential K9 Academy®.  

I became a Certified High-Performance Coach™ because I fell in love with the power of coaching and the science behind it. 

As a leader in the dog training industry, I use a combination of coaching and dog training to help people not only with their dogs but also to coach owners, trainers and handlers at much deeper levels with their own lives and achieve balance. 

I now offer exclusive, one-on-one or group, High-Performance Coaching to dog trainers or aspiring dog trainers who are ready to challenge themselves, find clarity and get past that troublesome plateau.

What's the #1 thing every dog trainer in the world wants?

Can you answer that? What does every trainer want so desperately?

I believe that the answer, quite simply, is:


They want more success at work.

They want more happiness.

They want more passion in their relationships.

They want more money. More energy. More productivity. More meaning.

Everyone wants more of the good things that life has to offer, right?

Well, to get more, people need to activate their full potential.

They need to hit a higher gear and become high performers at whatever they do. They have to become more focused, productive, influential, and successful. 

But it's not easy. And most dog trainers are struggling more than they have to in these areas.


Even though we all have big goals and dreams, most trainers today are drowning in stress, overwhelm, and uncertainty.

The sad thing is that if they don’t figure out how to turn it around, they’ll not only fail to accomplish their dreams, but as the world continues to progress, they will stagnate.

So think about YOUR life.

Do you feel you’re being as productive, influential, and successful as you want to?

Are you struggling to stay focused, to get ahead, or to better influence your team or customers?

Have you reached a plateau in your progress and struggled to breakthrough to the next level of joy, power, and achievement?

Have you gotten tired of being at the same level of success and happiness for too long? Do you miss the pulse and vibrancy of growing and contributing at your highest levels?



You're ambitious and you know your purpose and goals. You love dog training and can plow through work, help clients achieve their goals...you are unstoppable! 

Yet... There are days when you're overwhelmed, stressed, anxious, uncertain, and/or burdened with the weight of your responsibilities.

Netflix is looking really good, especially when you aren't motivated, and now you're beating yourself up for not being awesome all of the time.

You feel stuck and you've hit that plateau. Things just aren't getting "there" fast enough.



It's time to reach your full potential for a successful, healthy, and fully charged life. It's time to reclaim your power and become a full time high performer!

If you're ready for MAXIMUM results as a high performer then enroll in my 12 WEEK one-on-one Certified High Performance Coaching™ today!



There comes a point in your life and your business where you just need help...


Whether you've been in the dog training industry for a while now or you're just starting out you realize there's much to learn and you want to excel in your business and personal life.  

Are you stuck in your business? Are you hitting an income ceiling? Are you at a fork in the road and don't know which way to go to see the most growth, joy, and success? Do you simply feel alone in all of it?

I can relate. I built my first business, Kings County K9 Academy, all by myself for the first 4 years. And it slowly grew.  I operated out of my truck, going to local parks or clients' homes to teach them how to train their dogs. I was on the road all day and busy with admin work all evening.  I worked like this for a few more years, continuing to grow until I realized I was slowly but surely getting burnt out. I was exchanging direct time for money and that was causing the cap on my income. Eventually, I hired a staff trainer and that helped me fit in more clients but then we needed more space, more inventory and the list goes on and on.  I had to make sure the revenue was there to support not only my family but also my trainer.  It was stressful and I felt alone. 

I valued the idea of having a family of like-minded trainers and I really wanted to help more people with my skill and knowledge in dog training so I decided to do the work and create my Unleashed Potential School for dog trainers. 

Even with the growth I've experienced in running a successful dog training company in Canada's smallest province I still felt there was something missing in my ability to effectively run my business.  

I searched out and invested in Brendon Buchard's High-Performance Coaching Program.  I immediately saw the value of having a personal development coach who helped me gain clarity on my life arenas and my business goals.  I loved this coaching so much that committed to two back-to-back sessions.  I then searched out how to become a coach myself as I knew this training would serve many people.  As a dog trainer with 30+ years of experience and realized the need to have a balance between my personal and business life.  

My first certification was in November of 2019 and I achieved my second certification in March of 2021.  I'm also an ongoing member of Brendon's monthly coaching program. 



Who is your support team? 

Are you spending regular time with people who are successful, encouraging, and who hold you to a higher standard of excellence in business and life? Or are you hanging around people who are negative, selfish, or at best dreaming mediocre dreams and seeing mediocre results?




When your mind and body are aligned, you are clear, productive, influential, present, and know your purpose – you will achieve anything.

During the 12 Weeks of group or private Certified High-Performance Coaching™ with me, I will push your limits and get you to the next level by giving you a clear understanding of the five benefit areas of high performance:


You will see AMAZING RESULTS after just ONE SESSION – Imagine what 12 will do!

What is Certified High Performance Coaching? 

Certified High Performance Coaching is a science-backed, results-oriented, proven coaching curriculum that focuses on empowering questions, development of supportive habits, creation of success-helpful mindset, and use of specific outcome-based tools to help clients reach their next level of success in all areas of their lives. The program includes 12 core sessions and then progresses.

As a Certified High Performance Coach, I work with you in five key areas:

  1. Clarity
  2. Energy
  3. Courage
  4. Productivity
  5. Influence

The most successful people in every area of life and work have developed a command of these five areas.  To help you do the same, our sessions aim to help you master your:

  • psychology
  • physiology
  • productivity
  • persuasion
  • purpose
  • presence

The program is conducted over 12 or 24 weeks with weekly phone or Skype calls. 

After each session, you receive a worksheet that helps you take the concepts you learned to a deeper level and provides frameworks and tools you can put to use immediately.

You also receive a recording of each session if desired  (placed in a private coaching platform you will have access to in “Kajabi”)  and a follow-up document that highlights the major insights, accomplishments, and commitments from each session.

Sessions are scheduled an hour long and cover one module of the Certified High Performance Coaching curriculum at a time. Each session builds on the previous ones. You can see the description of the first 12 Core Sessions content below. 

The Core Sessions cover 12 topics or sessions that help you reach heightened and sustained levels of performance and potential in your life.

How I can help you ...


By committing to my exclusive mentorship and coaching program for dog trainer's here are some of the benefits you can expect:

  • Gain clarity on personal and professional goals
  • Learn high-level, professional dog training.  I've studied with the best in the world and I am prepared to teach you how to excel in your skill as a dog trainer. 
  • Increase income and scale your business without having to work around the clock. 
  • Get inspired but also expect to be held accountable with goals and commitments. 
  • Build your confidence as a dog trainer and increase your online presence.


One-to-One Private High Performace Coaching 

In this private, one-to-one 12-week coaching program, we explore all the ways you can reach heightened and sustained levels of performance and potential in your life. I will push your limits and get you to the next level by giving you a clear understanding of the five benefit areas of high performance: clarity, energy, courage, productivity, and influence.


I'm Ready!


I have been personally trained and certified by Brendon Burchard, a #1 New York Times best-selling author, and one of the most followed public figures in the world.   

Check out Brendon's thoughts on Certified High Performance Coaching™


As a high performer and entrepreneur, I've experienced the ups and downs, stuck moments, and lack of motivation that can happen in life. I actively practice my own coaching techniques so I can authentically coach you with confidence!

WARNING: Working with me may result in heightened levels of energy, productivity, courage, and clarity. You may become more influential, occasionally dance with joy, and live a fully charged life. 

I only accept (10) ten private, one-to-one High Performance Coaching Clients per YEAR.

If you fear change, growth, and excellence then please DON'T apply.

If you're ready to be challenged and live as a High Performer then sign up today.


Joanie's Experience

Joanie is a professional dog trainer who enrolled in my private, one-to-one High Performance Coaching program a year ago.  She is an awesome client who is dedicated to personal and professional growth. 



I’m one of a select few elite Certified High Performance Coaches™ in the world.

I'd like to teach you:

  • How the world’s most accomplished and influential people THINK
  • Why you’ve been so exhausted (and what to do about it immediately)

  • Why most people FAIL at managing their time and day

  • The #1 secret you MUST follow to have more INFLUENCE with people

  • How to define your purpose, get rid of distraction, and FINALLY gain momentum in life


I know you’re trying to succeed more and just keep everything together, so I want to teach you six simple principles you can use to better master your mind, body, and ability to be more productive and persuasive..

Certified High Performance Coaching and Mentorship is the most powerful and transformative experience that I've ever offered in my business.

I look forward to the potential opportunity to be in a coaching and mentoring relationship with you.


Duke Ferguson





Click Here to Start Now

Duke Ferguson

[email protected] | (902) 367-3647 @dukeferguson_upk9official