Duke Ferguson's


I'm Duke Ferguson, Owner / CEO and master trainer of Unleashed Potential K9 Academy and creator of Dog Training Genesis - a suite of online training videos. 

At Unleashed Potential K9 Academy, I train professional dog trainers who want to improve their skills, start their own dog training business or join the Unleashed Potential family of trainers. I put this site together so you can access the training we provide to our student pro-trainers as well as thousands of pet owners worldwide. 

Duke's Online Dog Training Programs



The Core Excellence is a comprehensive, step-by-step, one-on-one instructional course that will give you the knowledge, foundation, and skills necessary to achieve a high level of obedience in your dog. This program is the foundation that takes you through positive training techniques and then teaches you how to introduce mild pressure and corrections to make sure you always get the behaviour you want from your dog while still getting heart and soul!



E-Collar Excellence is the best remote e-collar instruction on the internet today! It is for all levels of training - basic to advanced. If you're thinking on using a remote e-collar in your training then this program is a must!! This level of membership includes ALL of The Core Excellence videos because the core is the foundation of all our training. You must go through The Core Excellence before beginning E-Collar Excellence to achieve the best possible results!

New Online Training Programs

Check out our latest training and watch for more coming soon!

Unleash Your Dogs Best Summit Interview

Cameron Thompsen from Home2K9 interviews Duke Ferguson in the Unleash Your Dogs Best Summit. 

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Boundary Training Like a Boss!

This program will teach you how to boundary train your dog to never leave the designated boundaries. You can apply this training anywhere; your property, cottage, campgrounds, parks and more.The program requires an e-collar and food. 

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Trained Retrieve Training

This is a complete step-by-step training that will enable you to teach any dog to retrieve basically anything you want. This training includes the use of both the clicker or verbal markers and an e-collar.

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Nail Trimming Course

This nail trim course is a do it yourself with me helping you approach. It is a comprehensive, step-by-step, easy to understand training system that empowers the dog to become engaged and willing to work with you in this training process. In fact, the dog does most of the work and no matter how much your dog hates nail trims he/she will eventually begin to tolerate it, and even like it!

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The Results Duke's Students Are Getting:

"I brought Victor to Unleashed Potential to correct his behaviour. Since being at Unleashed Potential the results are incredible! Duke taught me to take control of Victor and to not give up on him. I want to thank you Duke for the time you took to teach both Victor and myself."

Louanne Mcquaid

"The Dog Training Genesis video training program Duke has created is amazing and a great resource to have to help us stay educated on how to work with and train Sully. Duke Ferguson and his team of Unleashed Potential Dog Trainers are AMAZING DOG TRAINERS!"

Mark, Heather, and Sully-woof

"Since signing up for the Dog Training Genesis Program, I have been able to help a dog learn quicker the right and wrong way to socialize and live in harmony within their new home. I love having the videos to go back to and reference with each dog that passes through my home as it gives me a chance to refresh myself to help my new canine buddy."

Guy Lapierre
Certified Professional Dog Trainer

Duke Ferguson

Other than Duke's past career as a wildlife biology technician and conservation officer,  Duke Ferguson is a professional dog trainer and is a certified NePoPo® trainer. Duke is from Prince Edward Island, Canada and is one of the most respected trainers in the industry.  

Duke has devoted the last 30+ years to studying dog training methods and applications from some of the best dog trainers and schools around the world to provide the best results possible. Duke considers mastery a process, not a title. 


Over the years, Duke has had the honour to consult and teach a variety of clients such as pet owners, military and police k9 including the RCMP and even be involved in the movie film and TV industry. 

Duke is the owner/CEO and master trainer of Unleashed Potential K9 Academy. At the UPK9 Academy, he trains professional dog trainers who want to better their skills or to start their own Unleashed Potential business and location. 


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