How Much More Could You Enjoy Your Dog...

If you had his attention on or off-leash matter what?





Unleashed Potential
Dog Training GENESIS

Dog Training GENESIS
Core Excellence

$549 USD



  • An instructional online video course
  • Achieve a high level of obedience with your dog, on or off-leash, in any level of distractions
  • Better understand your dog's behaviour
  • Eliminate undesired behaviour problems and reduce stress
  • Training content is broken down into easy to digest, step-by-step segments
  • Extra support included! Join our private member Facebook group to ask questions, get guidance and clarity from Duke and other top trainers and showcase your dog's progress
  • Member-only store for dog training tools and accessories



E-Collar Excellence INCLUDED!!
  • Learn high-level, off-leash obedience with this complete course on advanced e-collar training
  • 80+ video lessons on e-collar training
  • Exclusive, world-class, modern-day, e-collar training.  A complete course within itself!



Are you...


  • A couple with no kids, but your new puppy is your baby, and you really want to do things right and raise an extraordinary, well-behaved dog!
  • frustrated and stressed-out.  You love dogs, but you are not loving your current situation of having a dog who won't come when called and has too many behavioural problems to mention. 
  • A dog owner is confused with the amount of conflicting information available today.  You've read books, watched YouTube videos, and nothing is making any sense.  You're overwhelmed!
  • A dog trainer or aspiring dog trainer looking for further education to take your knowledge and skill to another level. 

If so, you're in the right place!

You've been frustrated and you're starting to believe this dog of yours has taken years off your life. You brought this dog into your family to be a companion, not a constant source of stress, and you’re just plain fed up.
How much money have you already wasted on obedience training only to be more confused than you were before? Nothing is helping. You're quite confident your dog doesn't have a great relationship with you because he simply won't obey you. 


What if your dog actually did pay attention to you?


✅ If he listened and responded to you and seemed eager to please you.  How would you feel if you could trust that your dog would come when you called or stay in place when you wanted?
✅ What if your dog could run freely in your yard without leaving? If you could trust him on or off-leash, anywhere you go.
✅ If your dog paid attention, you could enjoy having people come over to your home again, without being embarrassed by the dog's behaviour.

✅ Imagine if you were in control of your dog instead of it being the other way around. Your dog would be a companion, not an annoyance. And you would finally have peace of mind.


Hey, I'm Duke Ferguson

I've been training dogs for more than thirty years, and I will help you train your dog to pay attention and listen to you anywhere you go. 

I know exactly how you feel. I've been in your shoes.  Once I was told the only option for me was to have my dog put down. That was unacceptable to me, so, I decided to do something. Soon after that experience, I sold everything I owned and travelled to study dog training methods from all over the world. I've learned from the best of the best so I could bring the best home to my dogs.


After many years of training dogs, I know what works, what doesn't, and what actually gets results.

I've studied many methods from some of the best trainers in the world. I've taken the strongest aspects and approaches from all dog training methods, worldwide, to create a modern, balanced, effective-for-every-dog method of obedience training that I call Dog Training GENESIS.

Unleashed Potential Dog Training GENESIS

This Online Training Works!

Every time.

With any dog.'re willing to be consistent with your schedule and committed to your goals.


"Just watched Video 4. Thank you. I have learned so much. I have learned more in three days with these videos than I did in 6 weeks of in-person training with another professional trainer. I now feel much better able to communicate with my puppy. What a difference! Jax is listening much better, I can’t thank you enough! "

Colleen Demmon

What are the Benefits of Dog Training GENESIS?

Start Today

Dog Training Genesis is an online training course that you can access from any of your devices.  You can watch the training anywhere you have access to the internet. We even have an app!

Save Time and Money

No need to spend time searching on Google or take time out of your busy schedule for private or group lessons when you have all of the information you need in one place.  Dog Training Genesis is not even half the investment of a professional trainer.

Gain Confidence

My step-by-step training system will help you stay focused so you can reach your training goals. You can even join our private, members-only Facebook group for even more support!


You're seconds away...

When you log in to the private member's area, you’ll be able to access your Dog Training Genesis Courses and begin watching video training immediately.

You can watch on any device you like: computer, tablet or phone. As long as you have internet access, you have the course!

Oh and by the way, when you join you get unlimited lifetime access to this material - even if I update and add to it in the future.


" I never thought I would prefer online to in person"

"First of all, kudos for an exceptional training series!  I never thought I would prefer online to in person, but this is by far better than most training I have received, and I have been training quite a while.

 Again, thanks for a great program!  I'm eager to improve with the e-collar training."

-Genesis student

"THE CORE Excellence"


The Core is the foundation of all our training. It is the "Core" program that teaches you all the basics as well as advanced leash work, so you end up with an excellent, obedient dog.

The Core is very in-depth with a ton of teaching information and demonstrations with multiple dogs.

To start you off, there are eleven videos totalling roughly two hours and forty-five minutes that will teach you what you need to know before you start hands-on work with the dog. In total, there are over 65 step-by-step training videos for you to watch, learn and apply. I am constantly tweaking and adding videos to make the training the very best on the web to give you the best success possible.

The Dog Training GENESIS program is set up for your success. Based on operant conditioning and classical conditioning, the balanced approach in the program uses all of the scientific quadrants for shaping behaviours.

All of this foundational training is laid out in a step-by-step sequence with me. You must start with the core foundation work to learn all of the science behind dog behaviour, before you graduate to hands-on training, starting with food and toys, then transitioning and properly overlaying leash and pinch or slip collar to polish up what the dog has learned to achieve obedience excellence.

The CORE Excellence Training Modules:

"E-Collar Excellence"


I've put together the very best in off-leash training, so you will have a dog that will listen to you in any situation. 

You must go through the CORE to understand dog training and achieve success before advancing to E-Collar Excellence. 

E-Collar Excellence gives you the ability to learn at your own pace, and take full advantage of a modern-day dog training system that will teach you a clear communication and motivation system for all dogs to respond and pay attention on or off-leash with heart and soul…

Including deaf dogs!

After each video, you can post comments or ask me questions along the way and I will personally answer them.  I want to help you succeed!  

With both programs, you'll have access to a private, Dog Training Genesis Facebook community so that you can upload videos and pictures, ask more questions and get the very best of help and support.

There are PDF files you can download after some videos to help keep you on track with your training as well as checklists, mind maps and summaries of the video.

E-COLLAR Excellence Training Modules:

Here's What Chuck Has to Say!


How Does Coaching Relate to Training Your Dog?

Why I created Unleashed Potential Experience


Life not only shapes us, but it also shapes our dogs.   The way you are living right now directly influences how your dog is and how your dog responds to you. 

When communication and relationships break down there tends to be conflict.  From there, undesired behaviours and bad habits tend to develop and it happens with both you and your dog.  You both can lose all sorts of freedoms in your lives.


I know how stressful this can be.


I don’t know your current situation, what you’re currently struggling through right now but if you are like the majority of people who reach out to me they want more in life and it’s not always about the dog.


They want more freedom and more success!


They want more happiness and better relationships.


They want more influence, vibrancy, and connection.


Everyone wants more of the good things life has to offer, right?


I’m on a mission to do just that. 


I’ve packaged together my Dog Training Genesis flagship courses and my Unleashed Potential Experience Live group coaching to help you activate your full potential, achieve success at a faster pace with your dog and in your overall life so you can become a higher performer at whatever you do.


Here’s why it’s great for you


Unleashed Potential Experience “UPX” is where I go live, for coaching and training with you every 2 weeks.


I’ll be there teaching, coaching, and encouraging you to find that connection and aliveness in the relationship with your dog and in your overall life.

I’ll be sharing my wisdom and life experiences, keeping you motivated and accountable, helping you get clear on your next steps, moving you faster towards your vision and goals with more vibrancy and joy.


It’s not your typical dog training or coaching program.  It’s so much more than just dog training and behaviour shaping support.


This is personal development for you and your dog!


Not only am I a professional dog trainer but I’m also a Certified High-Performance Coach!

Remember, if Dog Training GENESIS doesn't work for you, no worries. we'll refund your money. No questions asked.

Dog Training Genesis Private Member Facebook Group!

1K members and growing!


Video Testimonials From Professional Trainers


Video Testimonial From a Pet Owner


Video Testimonial From a Former Rescue Group


See you on the inside!


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