November sale has ended

How Much More Could You Enjoy Your Dog...

if you had his attention on or off-leash matter what?






You're likely...

  • A couple with no kids yet but your new puppy is your baby and you really want to do things right and raise an extraordinary, well-behaved dog.
  • A frustrated, stressed-out mom.  You love dogs but you are not loving your current situation of having a dog who won't come when called and has too many behavioural problems to mention.
  • A dog owner who is confused with the amount of conflicting information available today. You've read books, taken classes, watch YouTube videos and nothing is making sense. You're overwhelmed. 
  • A dog trainer or aspiring dog trainer who is looking for further education to take your knowledge and skill to the next level. 



If so, you're in the right place!

You've been frustrated and you're starting to believe this dog of yours has taken years off your life. You brought this dog into your family to be a companion, not a constant source of stress, and you’re just plain fed up.


What if your dog actually did pay attention to you?



βœ… If he listened to you and responded to you and seemed eager to please you.  How would you feel if you could trust that your dog would come when you called or stay in place when you wanted?
βœ… What if your dog could run freely in your yard without leaving? If you could trust him on or off-leash, anywhere you go.
βœ… If your dog paid attention, you could finally stop worrying about what will happen if she's left alone too long. You could enjoy having people come over to your home again, without being embarrassed by the dog's behaviour.

βœ… Imagine if you were in control of your dog instead of it being the other way around. Your dog would be a companion, not an annoyance. And you would finally have peace of mind.


Hey, I'm Duke Ferguson

I've been training dogs for more than thirty years, and I will help you train your dog to pay attention and listen to you anywhere you go. 

I know exactly how you feel. I've been in your shoes. I've had dogs that were downright dangerous. I was once told the only option for me was to have my dog put down. That was unacceptable to me, so, I decided to do something. I sold everything that I owned and traveled, studying dog training methods all over the world. I learned from the best of the best so that I could bring the best home to my dogs. I learned what works, what doesn't, and what actually gets results.

I've taken the best all types of dog training to create a modern, balanced, effective-for-every-dog method of obedience training that I call Dog Training GENESIS.

Over the years I've studied many methods from some of the best trainers in the world. I've taken the strongest aspects and approaches from all types of dog training methods, worldwide, to create a modern, balanced, effective-for-every-dog method of obedience training that I call Dog Training GENESIS.

Unleashed Potential Dog Training GENESIS works for any dog, any age, any breed, to create happy and obedient pets.

This System Works!


EVERY time. With EVERY dog.

No exceptions… IF you're willing to put in the work.

Unleashed Potential
Dog Training GENESIS

Dog Training GENESIS
Core Excellence

$549 USD



  • Instructional online course
  • Achieve a high level of obedience with your dog
  • Better understand your dog's behaviour
  • Eliminate undesired behaviour problems and reduce stress
  • Training content is broken down into easy to digest, step-by-step segments
  • Extra support included. Join our private member Facebook group to ask questions, get guidance and clarity from Duke and other top trainers, showcase your dog's progress
  • Member-only store for dog training tools and accessories.


 E-Collar Excellence 

  • Learn high-level, off-leash obedience with this complete course on advanced e-collar training. 
  • 80+ video lessons on e-collar training
  • Exclusive, world-class, modern-day e-collar training.  A complete course within itself!





Guess What? That's a Lie.


A dog is no different than any other animal, including humans. Your dog doesn't want to please you. She wants to please herself.

Behaviour is selfish.

Your dog wants to have more of what he likes and less of what he doesn’t like (don’t we all?).

If your dog wants to chase the birds or the car or the deer more than he wants that treat you’re offering, you're in trouble.


Wouldn't you rather invest in a proven system that will properly educate you step-by-step, so you can finally train and enjoy your dog before it's too late and he ends up at the pound… or worse?


Have you really tried everything??? If something did happen, could you look yourself in the mirror and honestly say that you did the best you could?

Don't say you've tried everything until you've tried Dog Training GENESIS.

Why not give my Dog Training GENESIS programs a try today? Seriously. I take all the risk so you have nothing to lose.

I personally guarantee that you'll find my program engaging, informative, and easy to understand. Give it a try for thirty days, and you’ll see that it will get you the results you want with your dog. If for some crazy reason you don’t like it, just let me know and I’ll give you a full refund. I'm so confident in Dog Training GENESIS that I'm willing to take the risk for you and your dog.


"Just watched Video 4. Thank you. I have learned so much. I have learned more in three days with these videos than I did in 6 weeks of in-person training with another professional trainer. I now feel much better able to communicate with my puppy. What a difference! Jax is listening much better, I can’t thank you enough!"

Colleen Demmon

What are the Benefits of Unleashed Potential Dog Training GENESIS?

Start Today

Dog Training Genesis is an online training course that you can access from any of your devices.  You can watch the training anywhere you have access to the internet. We even have an app!

Save Time and Money

No need to spend time searching on Google or take time out of your busy schedule for private or group lessons when you have all of the information you need in one place.  Dog Training Genesis is roughly half the investment of a professional trainer.

Gain Confidence

My step-by-step training system will help you stay focused so you can reach your training goals. You can even join our private, members-only Facebook group for even more support!

My goal is to have you as an educated, happy client with an obedient dog who is safe and enjoyable.

Right now you can continue what you're doing OR You can TAKE ACTION and improve your situation!


Unleashed Potential

"THE CORE Excellence"

The Core is the foundation of all our training. It is the "Core" program that teaches you all the basics as well as advanced leash work, so you end up with an excellent, obedient dog.

The Core is very in-depth with a ton of teaching information and demonstrations with multiple dogs.

To start you off, there are eleven videos totaling roughly two hours and forty-five minutes that will teach you what you need to know before you start hands-on work with the dog. In total, there are over 65 step-by-step training videos for you to watch, learn and apply. I am constantly tweaking and adding videos to make the training the very best on the web to give you the best success possible.

The Dog Training GENESIS program is set up for your success. Based on operant conditioning and classical conditioning, the balanced approach in the program uses all of the scientific quadrants for shaping behaviours.

All of this foundational training is laid out in a step-by-step sequence with me. You must start with the core foundation work to learn all of the science behind dog behaviour, before you graduate to hands-on training, starting with food and toys, then transitioning and properly overlaying leash and pinch or slip collar to polish up what the dog has learned to achieve obedience excellence.

The CORE Excellence Training Modules

Welcome Info

Welcome, site navigation and structure.  This is the beginning of your training journey. 

Core Info You Need to Know!

Includes 16 training videos on everything you need to know before beginning any hands-on training.  The information here will set the stage for your success.

Unleashed Potential Puppy

Training should begin the day you get your puppy. This section includes 10 videos on topics like crate training, house breaking, nipping and mouthing and jumping, chewing, jumping, and touch conditioning.

Foundation Training (Hands-On)

These hands-on training videos explain more about conditioning behaviour marks.  You'll also learn how to teach your dog the following commands: sit, place, look, down, come, heel and stand.

Core Obedience Excellence

Once you have an understanding of the core foundation you'll be ready to move onto the Core Obedience Excellence which includes 20 step-by-step videos.  It will take two weeks to get to this point in your training.

Bonus Videos

Lots of great bonus content here! This is content you'll have access to in the third week.  You'll learn about using toys in training, rules of playing tug, training more than one dog, playing fetch, and more!


Advanced E-Collar Training

Unleashed Potential

"E-Collar Excellence"

To get the very best in off-leash training, and to have a dog that will listen to you in any situation, invest in E-Collar Excellence. 
You must go through the CORE to understand dog training and achieve success before advancing to E-Collar Excellence. 

E-Collar Excellence gives you the ability to learn at your own pace, and take full advantage of a modern-day dog training system that will teach you a clear communication and motivation system for all dogs to respond and pay attention on or off-leash with heart and soul…

Including deaf dogs!

After each video, you can post comments or ask me questions along the way and I will personally answer them.  I want to help you succeed!  

With both programs, you'll have access to a private, Dog Training Genesis Facebook community so that you can upload videos and pictures, ask more questions and get the very best of help and support.

There are PDF files you can download after some videos to help keep you on track with your training as well as checklists, mind maps and summaries of the video.

See you inside E-Collar Excellence!

E-Collar Excellence Training Modules

E-Collar Info You Need To Know First

Start here! This section will teach you all you need to know about e-collars and what you must know about using them before you work the dog.

Features and Functions of E-Collars

The e-collars I use out right out of the box, the types I recommend as well and instructions on their functions, features and other techie information.

"COME" Unleashing the Potential

This section has three subcategories.  You'll see many examples of dogs conditioned to the come command with the e-collar.  All dogs used in this section are new to the e-collar.

"HEELING" Unleashing the Potential

This is a collection of videos conditioning the dog to the e-collar and getting the dog to heel off-leash, with any distraction.  All dogs used in these videos are new to the e-collar.

Remote "SIT"

These videos teach how to get your dog to SIT off-leash, anywhere, in any distraction, and at any distance using an e-collar.

Remote "DOWN"

This video section teaches how to get your dog to "DOWN" using the e-collar, on or off-leash at any distance.

"LOOK" The Art of Attention

These videos will teach you how to get your dog to look at you no matter what is going on around him.

Putting It All Together

This section shows how you can put all obedience commands together in a training session as well as putting your training to work in the real world.

Remote Crate Training

After a little core work, you can reinforce the crate with the e-collar. Who needs a door on their crate?!

Bonus! Problem Solving Section

In this module, you will learn how to put all your training together to solve common unwanted behaviors.

You're seconds away...

When you log in to the private member's area, you’ll be able to access your Dog Training Genesis Courses and begin watching video training immediately.

You can watch on any device you like: computer, tablet or phone. As long as you have internet access, you have the course!

Oh and by the way, when you join you get unlimited lifetime access to this material - even if I update and add to it in the future.


Remember, if Dog Training GENESIS doesn't work for you, no worries. we'll refund your money. No questions asked.

Dog Training Genesis Private Member Facebook Group!

1K+ members and growing!

Video Testimonials From Professional Trainers


Video Testimonial From a Pet Owner


Video Testimonial From a Former Rescue Group


Unleashed Potential

Dog Training GENESIS

The CORE Excellence | Obedience Foundational Training Instructional Online Course

  • Achieve a high level of obedience with your dog
  • Better understand your dog's behaviour
  • Eliminate undesired behaviour problems and reduce stress
  • Training content is broken down into easy to digest, step-by-step segments
  • Extra support is included. Join our private member Facebook group to ask questions, get guidance and clarity from Duke and other top trainers, showcase your dog's progress
  • Member-only store for dog training tools and accessories.



E-Collar Excellence   Learn high-level, off-leash obedience with this course on advanced e-collar training. 

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.